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Hopper has looked at ticket prices, customer satisfaction, and seat pitch and size for 10 US airlines to figure out what travelers get for their ticket price and to see which airline provides the best deal for the most comfort and satisfaction.  The study includes Spirit, Frontier, AirTran, JetBlue, American, Virgin, Us Airways, United, Delta, and Alaska Airlines.  The notable exception from this list is Southwest which is not included because it does not share data with GDSs. Looking at base ticket price (does not include airline fees), Spirit Airlines is the cheapest large domestic airline followed by Frontier and AirTran.




The least expensive airline can change based on what amenities travelers select and what fees each airline charges. Ranking the airlines by total ticket price when a carry-on, two checked bags and seat selection fees are included, JetBlue becomes the least expensive major domestic airline followed by Virgin America and AirTran. Spirit Airlines falls to 6th place, while Delta and Alaska remain at the bottom.


The actual total ticket prices will change based on what route travelers take and also what specific amenities they choose, which affects the fees charged. Hopper has built an airline fees calculator to help fliers pick the best airline on a route with fees factored into the cost.
Comfort and Customer Satisfaction

Looking at two different reports analyzing customer satisfaction for different U.S. airlines, JetBlue consistently has the highest customer satisfaction for each dollar spent on a ticket. Virgin and Frontier airlines also perform well, while United consistently scores near the bottom.
When Southwest Airlines entered the metro Atlanta market — first in 2011 when it bought AirTran Airways, then a year later when it launched its own flights — metro travelers excitedly expected airfares to fall and flights to increase.

Dallas-based Southwest, after all, is the nation’s low-fare leader, famed for bringing fast growth and dependable service to airports around the country. And when metro Atlantans eagerly awaited “the Southwest effect” at Hartsfield-Jackson International Airport, Southwest’s CEO fed those hopes.

“It’s about us bringing more competition, bringing more low fares,” Gary Kelly said in 2010 announcing the AirTran acquisition. “I think [Southwest’s daily departures from Atlanta] could grow significantly … We'll have more flights than what they [AirTran] have today when all is integrated.”


But that’s not what happened. And the disappointment over what has occurred vs. what was anticipated and what was asserted has Atlanta travelers who had longed for Southwest’s arrival seeking answers.
AirTran operated a connecting hub at Hartsfield-Jackson with more than 200 daily departures before the merger. But Southwest has “de-hubbed” that operation, focusing less drawing passengers to connecting flights and more toward travelers starting or ending their trips in Atlanta. The result: a drop to about 160 daily departures for AirTran and Southwest combined.

Kelly has blamed a steep rise in fuel costs for Southwest’s higher fares. Southwest said its fuel cost per gallon, including taxes, increased 28 percent between the third quarter of 2010, when it announced the AirTran deal, and the fourth quarter of 2013. Other airlines have also seen higher fuel costs in recent years and raised fares.

But Hartsfield-Jackson airfares have gone up so much that Atlanta had the largest year-over-year increase in average domestic fares in the country, according to the most recent federal airfare report. In the third quarter of 2013, the average domestic airfare in Atlanta rose to $432, up 22.6 percent from a year earlier — a far greater jump than the average 5.1 percent rise in domestic fares across the nation.


That’s because the huge increase in Atlanta fares is not just about fuel costs, analysts said. It can also be attributed to AirTran’s “smaller and smaller presence in the market” and the profit-focused policies of Hartsfield-Jackson’s dominant carrier, Delta Air Lines, said FrequentFlier.com publisher Tim Winship. When a low-cost carrier like AirTran operates on a larger scale, it provides competition that helps keep overall fares in check, he said.

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